Brands, Boosters, and Collectives: How NIL Deals Could Change Post-House v. NCAA As the legal spotlight shines brighter on the NCAA, the House v. NCAA case may dramatically alter the rules of engagement for those involved in NIL deals—particularly brands, boosters, and NIL collectives. While...
Why Franchises Appeal to Athletes and Celebrities Franchises offer: Turnkey operations with built-in brand equity Semi-passive income opportunities through multi-unit ownership or area development rights Post-career transition for athletes leaving professional sports Low barrier to entry for business ownership (compared to starting from scratch) Marketing...
Digital Collabs & Influencer Collectives: Why You Need a Legal Agreement Before Teaming Up From TikTok houses and podcast collectives to YouTube series, group brands, and shared merchandise ventures—collaboration is at the heart of modern content creation. But while these team-ups can create exciting new...
If you’re building a brand and considering how to expand—whether into new markets or through partnerships—you’ve likely come across two common strategies: franchising and licensing. Though often used interchangeably in casual conversation, they are legally and structurally distinct, and choosing the wrong model without understanding...
How to Monetize Your Content Without Losing Control: Legal Tools for Smart Creators For creators building audiences on YouTube, TikTok, Instagram, or podcasts, the next big challenge is turning reach into revenue—without giving away ownership or locking yourself into restrictive deals. At The Jones Firm,...
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