The Jones Firm brings unmatched experience and insight to the world of Sports Law, representing elite athletes, agents, teams, and sports-focused ventures across the globe. Led by founding partner Anthony J.M. Jones-a former college athlete and seasoned attorney witha proven track record advising Olympic hopefuls, NBA champions, NFL Pro Bowlers, and international football stars-our practice is grounded in both personal experience and professional excellence.
We handle the full spectrum of legal services for athletes at every stage of their careers, including contract
negotiation, NIL (Name, Image, and Likeness) deals, brand licensing, post-career investments, and dispute resolution.
Our firm has also guided professional athletes into franchise ownership and media ventures, helping them build sustainable businesses beyond the game.
Whether advising on an overseas contract, structuring ajoint venture, or navigating compliance and representation agreements, The Jones Firm provides strategic legal counsel tailored to the modern athlete’s needs.
- Negotiated contracts and endorsements for NFL, NBA, and international football players
- Structured post-career franchise and media ventures for pro athletes
- Represented player associations and athlete-owned media companies
- Drafted joint ventures and capital formation strategies for athlete-led startupS
- Athlete Representation & Endorsement Deals
- NIL & Sponsorship Agreements
- Professional Contract Negotiation (Domestic & International)
- Franchise & Investment Counseling
- League, NCAA & International Federation Compliance
- Arbitration & Dispute Resolution
- Media, Branding & Licensing Ventures
Success in sports requires more than talent—it requires vision, preparation, and trusted counsel. The Jones Firm advises athletes, coaches, agents, organizations, and entrepreneurs on the legal and business matters that shape careers, brands, and legacies.
